Bankstown Sports Club

Learn how Toustone enabled Bankstown Sports Club (BSC) to leverage their data to its full capabilities with Decision Intelligence and RetainMember


Bankstown Sports Club (BSC) is one of Sydney’s top registered clubs with an extensive range of entertainment options including restaurants and bars such as La Piazza and Basement Brewhouse and 5 additional associated Venues. With over 100,000 members and well over 600 staff, they are one of the largest sporting club Groups in NSW.

“The key objectives for Bankstown Sports Club is to take away that gaming element and focus on the food and beverage as a standalone business and in doing that make sure that we can support the club and the longevity of the club by making a profit from that area.”

Rod DearslyCFO, Bankstown Sports Club

The Challenge

The Solution

“One of several driving factors for selecting Toustone was the feeling you get of being able to communicate effectively. Having people on the same page as you throughout the business from management to the support team just makes the whole process so much easier… and it’s a very uncomfortable space [data modelling]. I’m an accountant by trade, I understand what information I want and the logic of integrating and automating information together… but actually doing it… I couldn’t do that without Toustone.”

Chris VillaniGroup Strategy & Commercial Manager, Bankstown Sports Club
  • Timely and robust decision-making process through the automation and integration of all software and machines
  • Increase customer engagement through detailed customer profiles with key trends in purchase behaviour
  • Enhanced strategies to increase membership with patronage and local demographic analysis
  • Automated reporting, including daily turnover results, identified revenue streams and static financial reports
  • Individual machine performance and utilisation by zones, type, time, and customer
  • Faster and more accurate data analysis through the incorporation of modern data science techniques
  • Additional external technical/support resources from Toustone